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| One of Fair & Lovely's advertisements |
"The obstacle to
obtaining my dream job was my skin (referring to its darkness)," states a woman in one of Fair & Lovely’s
2007 commercials. Magazines, billboards, and tv commercials; there is just no
way to escape it. Young girls across the country are continuously and blatantly
fed this idea that lighter is better. It literally makes me sick. I weep for
the girls who can’t afford the products, or who try it and find it doesn’t
magically make them beautiful (synonymous for lighter in this specific case).
Please don’t misunderstand me, I’m not pointing an accusatory finger at India
for this ignorance, I’m pointing it at all of us, America included. When did we
learn to hate the way our Creator made us? When did we give in?
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| Not sure which of these women isn't beautiful |
One of the reasons I’ve fallen in love with India is because it
is such a colorful country. I love the different colors of houses, decorations,
clothes, and the people. India should take pride in its many shades; it’s a
land filled with beautiful beautiful people. And since I couldn’t go one night
without seeing at least 2 skin whitening commercials, I want to take a moment
and tell all the girls with a darker hue, both here in India and around the
world, that you are beautiful, you are lovely. Self-hate will be the destruction
of us; let’s tell society that we embrace our lovely sun kissed shades.
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| Gorgeous |
“You are beautiful”
Sincerely, the girl whose ancestors must have spent countless
hours working, playing, and dancing under the sun; embracing all of her rays.
The girl who knows what it’s like to feel that your shade isn't the right one.
Sincerely the girl who dislikes chocolate, but has the beautiful dark complexion
that has made Hersey’s famous….
Sincerely,
The girl who embraced the shade within
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| May India prosper through her future generations |
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